We have reviewed everything that has been done during 2022, in data we had 505,512 visitors (321,272 in 2021), 2,174,949 overnight stays (1,369,224 in 2021), the average stay was 4.3 days (4, 2 in 2021) continues to be the highest in the demarcation's accommodation sector, tied with campsites.
A potential of 4,919 apartments (29 more than in 2021) managed by our 70 (72 in 2021) associated companies and representing 23,786 beds (591 less than in 2021). 50% of overnight stays have come from state tourism. The rest of overnight stays originates from international markets, French tourism being the most important, with 27% of the total (21% in 2021). We highlight the British and Irish markets, which rose up to 6% of the total each (2% and 1% in 2021, respectively). The growing trend of international markets dampens a certain variation compared to the data from previous years, where local tourism had a higher weight (70% in 2021; 78% in 2020).
The new Online and Offline promotion actions that will be carried out in 2023, advertising on social networks, video spot that will move in the campaign in RRSS were presented. The material will continue to be promoted at fairs that we participate in within the corner agreement signed with the Tourist Board of the Tarragona Provincial Council.
We inform you about the organization of the X AAT Tourism Conference, from 9 a.m. to 1:30 p.m., in the Europa Hall of the TAS in Salou. We will have the assistance of the General Director of Tourism, the Head of the Area of Knowledge, Quality and Tourism Competitiveness. Mossos d'Esquadra. Agents of the ORC and the URPA. Closing day by PortAventura World, we will end with a Networking-Cocktail.